Privacy
Privacy policy.
Who we are
BJB Digital Ltd, a company registered in England and Wales (company number 15711877), makes Rafters. Our registered office is Office 21497, 182-184 High Street North, East Ham, London E6 2JA. We control the personal data described here. Contact: hello@playrafters.com.
What we collect
When you join the waitlist, we collect:
- your email address;
- the exact wording and version of the line next to the button that says what joining means, and the date and time you joined;
- where your visit came from: the campaign tags in the link you followed (for example
utm_source), the website that sent you, whether you arrived from a Meta, X or TikTok ad, and the page you landed on; - the club code you picked on the page (for example HCA).
If you apply for the Expansion Class (our tester programme), we also collect your answers on the application form: your Discord username, email address, what you play on, your experience with management games, the mode you want to test, the time you can give, your agreement to the tester rules, how you want to be credited in the game, and your confirmation that you are 18 or over. We also store where your visit came from, in the same way as for the waitlist (campaign tags, the website that sent you and the page you landed on). We use these answers only to choose and run the Expansion Class, and we delete the applications we do not accept when the programme ends.
When you join the waitlist, we add you at once. There is no confirmation link. We record the date and time, the page you joined from, and the exact wording and version of the line next to the button. Joining the waitlist means you agree to get Rafters news and your Early Access invite by email. We then send you one welcome email with an unsubscribe link. The name you type on the page stays in your browser and is never sent. We do not ask for your age, location or payment details.
Why we use it
| Purpose | Legal basis |
|---|---|
| Send your Early Access Beta invite and essential messages about the waitlist | Our legitimate interest in providing the service you asked for |
| Send Rafters news and updates (you agree to this when you join the waitlist; unsubscribe at any time) | Your consent |
| Keep a record of your consent | Our legal obligation to show consent |
| Understand which posts, sites and campaigns bring people to the waitlist | Our legitimate interest in measuring our marketing |
| Count visits to the site (no cookies, no personal data) | Our legitimate interest in running the site |
| Measure our Meta, X and TikTok ads (only if you allow ad cookies) | Your consent |
| Choose and run the Expansion Class, and credit founding testers in the game | Your consent, given when you apply |
You can withdraw consent at any time. Every email has an unsubscribe link, or you can email us.
Cookies and similar technology
The site stores one essential setting in your browser: your cookie choice. It also keeps a note of where your visit came from, for this browser tab only, so that it can be sent with your sign-up or your Expansion Class application.
We count visits with Plausible Analytics. It uses no cookies, does not follow you across other sites and does not collect personal data.
The site asks before it loads any advertising pixel. If you select Allow all, the site loads the Meta Pixel and the X Pixel (and the TikTok Pixel when we advertise there). They set cookies that let us measure which ads bring people to the site, and let these platforms show our ads to similar people. If you select Allow all and then join the waitlist, our server also tells Meta (and TikTok, when we advertise there) that a sign-up happened, with your email address in a scrambled (hashed) form, your IP address and your browser type. This lets them count the sign-up even when a browser blocks the pixel. If you select Decline optional cookies, the pixels never load and nothing is sent to Meta, X or TikTok. You can change your choice at any time with Cookie settings at the bottom of the home page.
Our fonts are served from our own site, so no font provider receives your details.
Who processes it for us
- Netlify hosts the site and runs the sign-up form (United States).
- Brevo stores the waitlist and sends our emails (European Union).
- Plausible Analytics counts visits without cookies (European Union).
- Meta, X and TikTok receive ad measurement data, only after you allow ad cookies.
- Netlify (our website host) receives Expansion Class applications. Brevo sends us a copy of each application by email, keeps your answers in a separate applicants list so we can review them, and sends you one email to confirm we received your application. Being on this list alone does not sign you up for news emails. If you tick the optional news box on the form, we add you to the waitlist at once, record the box's exact wording, version and the time, and send you one welcome email with an unsubscribe link.
Where data leaves the UK, we rely on the UK International Data Transfer Addendum or an equivalent legal safeguard.
How long we keep it
We keep your waitlist details until the Early Access Beta opens and for 12 months after, then delete them unless you are subscribed to news and updates. If you unsubscribe, we remove you from our mailing lists and keep only a minimal record that stops us emailing you again.
Age
The waitlist is for people aged 16 or over. If you are under 16, do not sign up. If we learn that we hold data from someone under 16, we delete it.
Your rights
You can ask us for a copy of your data, to correct it, to delete it, to restrict or object to its use, or to move it. Email hello@playrafters.com. If you are unhappy with our answer, you can complain to the UK Information Commissioner's Office at ico.org.uk, or to your local data protection authority.
Changes
If we change this policy, we update the date and version at the top. If a change affects how we use your email, we tell you by email first.